Team Ireland at Expo
A Team Ireland approach sees Government Departments and State Agencies working closely with other Irish Stakeholders to strengthen our international reputation and drive the development of trade, tourism, investment, science, technology and innovation, culture and education. Each and every day, Team Ireland abroad, aided by support teams at home, are working to identify and take advantage of new opportunities for Ireland.
Expo 2020 is a major platform for Team Ireland. The Department of Foreign Affairs is working with Government Departments, State Agencies, business, arts and culture, academia and the creative industries to ensure an impactful Ireland presence.
Government Departments, Agencies and other Irish stakeholders will play a major part in Ireland@Expo, through permanent presentations at the Irish Pavilion, participation in relevant Expo themed weeks, dedicated communications strategies for Expo, hosting targeted events at the Irish pavilion, often to coincide with major trade shows taking place in UAE, and collaborative events with other international participants.
A key aspect to Ireland’s engagement with Expo will be Ministerial attendance and participation across the six months.
Bord Bia is working with Ireland’s Pavilion team to showcase the very best of Irish food and drink throughout the 6 months of Expo, including events that will gather top chiefs, hotel and restaurant owners and influencers.
The Food, Agriculture and Livelihoods theme week at Expo will be a particular focus with the leading Gulfood trade show arranged to coincide. Representatives of Irish food and agriculture will have significant speaking platforms during this time.
Visitors will be able to ‘Press the Green Button’ with Tourism Ireland throughout the 6 months at Ireland’s Pavilion and learn more about Ireland’s sights, culture and people. There will be a number of tourism focused events and communications initiatives throughout Expo.
The Travel and Connectivity theme week at Expo will provide an additional focus on Ireland as a travel destination.
Enterprise Ireland (EI) will be bringing Irish companies to the fore during Expo. Audio visual assets on the excellence of Irish companies, services and products will be shown within the Pavilion.
EI will resume trade missions to the region post-Covid, including to WETEX, Dubai Airshow and Arab Health, and will utilise Ireland’s presence at Expo with business events and showcases on site. EI will also have a communications campaign focused on Expo.
Ireland as a place to study, undertake research collaboration and innovate will be highlighted through the 6 months of Expo through visits, seminars and networking events in the Pavilion and keynote addresses across the Expo site.
This will be led by the Department of Further and Higher Education, Research, Innovation and Science (DFHERIS) and involve Education in Ireland (EII), Ireland’s Third Level sector, Science Foundation Ireland (SFI) and other entities from across Ireland.
The Knowledge and Learning thematic week will be a central period for Ireland’s study, research and innovate message but many other thematic weeks will provide opportunities within certain specialist areas. Our ‘We are the Makers’ exhibition will also showcase examples of leading Irish scientists and innovators.
IDA Ireland will be providing audio visual assets on the FDI story and proposition that will be shown in Ireland’s pavilion as well as instigating a focused communications campaign in the region to coincide with Expo.
There will be clear opportunities to engage will international companies during relevant business events within and aligned with Expo, including Arab Health.
From the Pavilion’s ‘We are the Makers’ exhibition to the clothes Ireland’s Expo staff will wear, the Design and Craft Council of Ireland will be showcasing examples of the quality of Irish design and crafts.
The Irish Business Network Dubai (IBN), working with the Embassy of Ireland to the UAE, Ireland’s agencies and Ireland’s Expo team, will hold a series of business events throughout Expo.
Each will have a different sectoral focus relevant to the opportunities in the region and the themes of Expo. The IBN will also holding a regional forum in Ireland’s Pavilion in the Spring, inviting Irish business groupings from across the Gulf.
The Pavilion will also host a photographic exhibition highlighting the contribution made by the Irish community to the emergence of Dubai as a major international hub.